Gone are the days of having a website that is just like any other. As time speeds by, trends in Internet marketing are rapidly changing. In order to effectively communicate in an expanding marketplace, you need to be able to come up with unique ideas that can be effectively implemented. Yes, for your business to be sustainable, it is very important to have a unique and professional website.
You need to offer something different, something that makes you stand out so the masses want to visit your site and love the experience. As well as being unique, your website has to provide value. If you are not up to the challenge, hire a professional to help you create your masterpiece.
Check out these trends that I believe will help you make your website a unique viewing experience!
1. Adaptive / Responsive Web Design
In today’s world the most important approach to website design is responsive design. This will enable your website to look and function properly on mobile devices, tablets, and any type of computer. The traditional approach was limited to 2 versions of the same website, i.e. mobile and desktop, whereas new adaptive features automatically conform to any size of the screen and functions of any device. Mobile is here to stay, so for your website to comply with different tools, it needs to be made with responsive and adaptable features.
Today typography is an integral part of web design. Verdana and Arial have long been outdated. Now using unique fonts and creative designs are extremely important. Since typography is such an important element of any website design, you need to consider all your options and choose smart, attractive fonts.
Typography is one of the most important elements to creating a unique website, so don’t ignore this trend.
3. Fixed Menus and Content
Fixed menus and content are a trend that is quite popular. This functionality is where menus and buttons, usually the main navigation items, remain in their position as you scroll the page. This improves usability as the navigation items and/or social buttons are always available regardless of where you are on a particular page.
Alongside this, Parallax technology can also be implemented in web design to add depth and create 3D effects. Parallax works well on mobile devices. Parallax is also a great option for micro sites.
4. Doing Away with Complexness | Minimal Design
Minimal website design helps you get rid of unnecessary website elements. A simple yet creative design is smarter and usually more effective in providing detailed information without any barrier. Limiting colours and texts and just creating a unique and smart layout that represents your core features adds value to your website.
5. More than Flash
6. Full Page Backgrounds and Quality Images
Using a full page background image can give your audience a better viewing experience. Using high quality images and artworks are undoubtedly important to ensure your website is pleasing to the eye. Smartly organized and authentic images in your gallery and portfolios will also enrich the value of your website. Second to typography, high quality images are important to a well designed and unique website.
Further, skeuomorphism is a trend that effectively makes visiting a website a real world experience. Skeuomorph is making images look exactly like the real object. So whatever your products are, using skeuomorphism will add up to making online experience more realistic.
7. Video Presentation
Video on your website, if done right, will certainly give your audience a better experience. Creating short, unique and interesting videos are a great way to present content rather than having visitors read the content on your website. It can often more effectively communicate features and information than text could, thus adding more value to your website.