Paying a lot of money for someone to build your website for you is not only unnecessary, but it is highly expensive. There are so many tools available to help you create your own website, there’s no reason to sink your time or efforts into paying someone else to do what you can do for yourself. Regardless of how many awesome tools there are out there to help you in creating this kind of a site, it still helps to get a little help. Just a few well-placed tips can help you to have the confidence you need to take the big plunge.
Choose Your Domain Name
The domain name may be one of the first impressions you give people of your site. Sites with a domain name either matching their business name or related to the industry the business is in will do better. This is because the domain name will be a lot easier to remember than a series of numbers and letters. Make sure to keep the domain name short, no matter how relevant it is to your business. Minimize the possibilities those looking to find your site will misspell the domain name when searching for it online or entering it directly into the browser.
As soon as you have set on a domain name, make sure to check its availability. If the name is available, register it immediately. There are those who pay attention to who is searching for domain names. They make a practice out of purchasing the name and selling it you if you decide later you want to come back to it. It will cost you a lot less if you purchase the domain name on the front end.
Generate Good On-site Content
Sites like Shopify can help you to get through the more technical aspects of creating your website, so you can concentrate on the meat of the website. Content is one of the most important elements of the site. Not to worry, this does not have to be written by experts either. You can create content to attract the right potential clients just by being honest about what your website is all about and what you’re looking to provide your visitors. Ask yourself all the questions you would ask someone if you were to consider using their business. Create your content based on these answers and you will have effectively created the content visitors long to see when they go to a website.
Create a Killer Logo
As soon as your visitors land on your site, they want to get an idea of who you are and what you’re about. Having an effective logo will accomplish this feat in a split second. Rather than asking your visitors to sift through thousands of words of content, simply provide them with a logo to represent your business. Make sure the logo is attractive and effectively displays what it is your business does. Check out these photo-realistic logo mockups to help you with your logo design process. If you have a business selling garage doors, the last thing you would want to include is a lawn mower. Take a second to look at your logo after it has been created. If you do not get the gist of what your company does just by looking at it, it’s time to take another try.
Include Proper Linking Strategies
Among the things you want to include in your website to make it easier to use is links. These allow your visitors to simply click on a word or an image to travel to all the different parts of your site. This kind of linking creates the seamless navigation visitors expect from a well-made site. If your site has inconsistent linking practices, not only will this affect your domain ranking, according to Entrepreneur, but it will also frustrate your visitors. If you have multiple links pointed to the same place, or the same image/words linked to different locations within the website, it could drive visitors away to an easier to navigate (and subsequently use) website than yours. Test all your links to make sure they’re pointed at the right places on the site and make sure they are easy to understand.
Review Before Going Live
Always take a good look at the site before going live. If you have missed something, you would much rather catch it on the front end, rather than after the site has gone live. Something like the Contact Us page is highly important. Neglecting this, or any other section, could be a cardinal sin that drives your traffic away from your site unwilling to return at any time in the future. Not only should you go through your website, but you should have friends and family go through the site as well. If they encounter any problems or have questions about how to use the site. You’re not ready to launch. If everyone is able to use the site without difficulty, you’re ready to go.